Calculate your break-even volume and revenue instantly. Enter total fixed costs, selling price, and variable cost per unit to determine unit economics targets.
Built by an operator · Founder, Janardhan Digital
Enter your metrics below. Everything runs live in your browser — your numbers never leave your device.
Break-even Volume is the number of unit sales required to cover all fixed expenses: Fixed Costs ÷ (Selling Price − Variable Cost per Unit). If your fixed costs are ₹1,00,000, selling price is ₹1,500, and variable cost is ₹600 (₹900 contribution margin), your break-even point is 112 units (yielding ₹1,68,000 in break-even revenue).
The Break-even Point (BEP) represents the sales volume or revenue level where total revenue exactly equals total expenses (fixed and variable). At this point, the business generates zero net loss and zero net profit, marking the transition into positive profitability margins.
It establishes the exact baseline sales volume your team must clear before campaigns become profitable.
Testing different selling prices reveals how pricing increases drop the number of units required to cover costs.
It highlights your margin safety cushion by comparing current sales volumes against the break-even baseline.
Break-even Units = Fixed Costs ÷ (Selling Price − Variable Cost)
Subtract variable cost per unit from unit selling price to find contribution margin.
Divide total fixed costs by contribution margin to determine break-even units.
Multiply break-even units by unit price to find break-even revenue.
Benchmarks depend on your pricing structure. High contribution margins lower your break-even point.
For software or consulting services, contribution margins often exceed 70%, resulting in extremely low break-even unit volumes. For physical retail or food services, margins run between 20% and 45%.
The ratio of fixed to variable costs dictates your **Operating Leverage**. A business with high fixed costs (e.g. software engineering payroll) and low variable costs has high operating leverage. This means once the break-even point is cleared, almost all subsequent sales revenue flows directly to net profit. Conversely, a business with high variable costs (e.g. drop-shipping physical goods) has low operating leverage; even after breaking even, margins remain tight. Understand your leverage before scaling ad spend.
Small price increases widen the contribution margin, drastically dropping the units needed to break even.
Audit office rentals and software subscription expenses to lower the fixed cost hurdle.
Negotiate bulk raw material rates or shipping fees to lower variable unit costs.
Sell product packages to raise order values without increasing variable fulfillment costs proportionally.
No metric lives alone. These pair naturally to give the full picture.
Profit margins determine the contribution yield per unit to cover fixed costs.
CAC represents a variable cost of sales that must be factored into unit economics.
Marketing ROI tracks campaign profitability, which begins once the break-even point is cleared.
Ad ROAS targets are set by calculating break-even margins using your product's gross profit margin.
To establish unit viability and set initial sales targets before committing capital.
To calculate the required campaign volume and conversion value targets to cover fixed costs.
To structure pricing plans that help clients cover campaign costs profitably.
The break-even point is the sales volume (in units or revenue) where total revenue equals total expenses. At this point, the business makes zero net profit and zero net loss.
Use the formula: Break-even Units = Total Fixed Costs ÷ Contribution Margin. Contribution margin is the Selling Price per Unit minus the Variable Cost per Unit.
Contribution margin is the revenue remaining from a single unit sale after variable cost inputs (COGS, direct commissions) are paid off. It represents the unit yield available to cover fixed costs.
No. The calculator runs locally in your browser and transmits nothing. Your business metrics remain private.
Across ₹200Cr+ in managed ad spend, the marketers who win aren't the ones chasing a single perfect metric — they're the ones who read it alongside the two or three metrics around it. Use this calculator to get the number fast, then look at what it's connected to before you change a single bid.
The Break-even Calculator shows you where your unit recovery targets stand. Let Janardhan Digital help you build the conversion, onboarding, and retention systems to scale campaigns profitably.
Cost Per Lead tells you exactly what each lead costs across any channel. Enter your spend and le…
OPEN CALCULATOR → AcquisitionCost Per Acquisition is what it actually costs to win one paying customer or completed conversio…
OPEN CALCULATOR → AcquisitionCustomer Acquisition Cost is the fully-loaded price of winning one new customer — marketing plus…
OPEN CALCULATOR → AcquisitionCost Per Click is the price you pay each time someone clicks your ad. Enter spend and clicks to …
OPEN CALCULATOR → EfficiencyCPM is what it costs to show your ad 1,00,000 times. Enter spend and impressions to get CPM instant…
OPEN CALCULATOR → EfficiencyClick-Through Rate is the share of people who click after seeing your ad or listing. Enter click…
OPEN CALCULATOR → EfficiencyConversion rate is the percentage of visitors or clicks that take the action you want. Enter con…
OPEN CALCULATOR → EfficiencyCost Per View is what each video view costs in your campaigns. Enter spend and views to get CPV …
OPEN CALCULATOR → EfficiencyEngagement rate measures how actively your audience interacts with your content. Enter total eng…
OPEN CALCULATOR → RevenueReturn On Ad Spend is the revenue you earn for every rupee spent on ads. Enter revenue and spend…
OPEN CALCULATOR → RevenueMarketing ROI shows the true profitability of your spend. Enter revenue generated and marketing cost to …
OPEN CALCULATOR → RevenueAverage Order Value is the typical revenue per transaction. Enter total revenue and order count …
OPEN CALCULATOR → RevenueBreak-even ROAS is the minimum return you need just to cover costs at your margin. Enter your pr…
OPEN CALCULATOR → RevenueCalculate customer lifetime value for marketing campaigns with our free Marketing LTV Calculator…
OPEN CALCULATOR →