I SCALE CUSTOMER
GROWTH & CONVERSION
FUNNELS.
Specializing in Conversion Rate Optimization (CRO), automated retention loops, and user activation frameworks. I combine data diagnostics and cohort lifetime value modeling to unlock sustainable customer growth.
₹120Cr+
Attributed scale across SaaS, D2C, and Lead Gen.12.5X Avg
Optimizing blended marketing efficiency ratio (MER).70,000+
High-intent sales-ready inquiries & SQLs.15+ Countries
Acquisition setups across US, EU, MENA, & APAC.₹200Cr+
Efficient allocation across Meta, Google, & Programmatic.
Most businesses
don't need more traffic.
They need
profitable growth.
Traffic is a vanity metric if your conversion infrastructure is leaking. I architect systems that optimize every point of the funnel, prioritizing unit economics and incremental margin expansion.
Unit Economics First
We balance customer acquisition cost (CAC) against lifetime value (LTV) and payback periods, ensuring that scaling doesn't erode your margins.
Attribution Integrity
Bypassing signal loss from iOS 14+ through server-side tagging, conversion APIs, and marketing mix modeling (MMM) to establish clean data loops.
Iterative Creative Sprints
Creative is the new targeting. We systematically test hook angles, psychological triggers, and formats to beat creative fatigue and sustain performance.
Traffic Volume vs Profit Scaling
PROFESSIONAL JOURNEY
Paid Acquisition Specialist
Mastered SEM arbitrage, search engines bidding models, and content syndication. Set up early-stage tracking models for multi-channel acquisition.
Performance Marketing Lead
Directed media buying teams in fast-paced agency environments. Managed over ₹30Cr in active ad spend while scaling customer databases for major e-commerce brands.
Independent Growth Consultant
Helped series-A scaleups structure their growth engines. Implemented cohort retention tactics, custom lead scoring protocols, and marketing automations.
Global Growth Partner
Expanded domestic market leaders into international arenas (US, EU, Middle East). Supervised multi-million dollar ad accounts while maintaining LTV:CAC targets.
Revenue Architect
Integrating paid media, landing page optimization (CRO), data warehouses (BigQuery), and lifecycle communication to build fully automated and predictable growth engines.
AD SPEND DISTRIBUTION (₹200Cr+)
VERTICALS SCALED
IMPACT ANALYSIS
Growth Experiments & Performance Breakthroughs
Low pixel match rate (52%), high customer acquisition cost (CAC) on Meta Ads, creative fatigue within 7 days, and an unoptimized checkout flow yielding 1.2% conversion rate.
Integrated server-side tracking (GTM Web + Server Container) via Cloudflare to improve attribution. Created a creative matrix testing 12 distinct hooks, and streamlined checkout UX.
Set up dynamic catalogs, restructured Facebook campaigns into simplified CBO/Advantage+ setups. Launched post-purchase upsell routines and automated WhatsApp flows.
Attained 5.2x Blended ROAS, achieved 320% Revenue growth, reduced CAC by 42%, and scaled brand successfully to ₹10Cr ARR in 12 months.
₹0 → ₹10.5Cr
12 Month Cohort ScalingMY REVENUE PIPELINE PLAYBOOK
1. Infrastructure Audit
Mapping pixels, verifying server-side attribution, verifying UTM taxonomy, and identifying immediate leaks in the conversion funnel.
2. Cohort Diagnostics
Analyzing customer cohorts, CAC payback intervals, AOV patterns, and historical LTV ratios to define optimal target bids.
3. Campaign Deployment
Structuring simplified ad account hierarchies, setting up dynamic creatives, and publishing high-performing landers (CRO).
4. Scaling Execution
Executing horizontal scaling (new target categories) and vertical scaling (bid multipliers) based on blended MER metrics.
5. Feedback Automation
Syncing downstream sales events back to native pixels (Offline Conversions API) to feed machine-learning bidding algorithms.
MARTECH STACK ARCHITECTURE
CLOSED-LOOP ATTRIBUTION PIPELINE
ACQUISITION CHANNELS CAPABILITY
EXPERIMENT SPRINT VELOCITY
ACQUISITION BENCHMARKS
Acquisition & Optimization Services
Performance Marketing
Data-first paid acquisition scaling ad budgets efficiently while preserving positive unit economics.
- Meta & Google Ads Media Buying
- Programmatic & DSP Bidding
- Systematic Hook & Angle testing
- Margin-aware Bid Management
Growth Marketing
Full-funnel landing page optimizations, retention engineering, and cohort lifetime value expansion.
- Funnel Conversion Rate Optimization (CRO)
- Email, SMS & WhatsApp Automation
- Cohort Analysis & Retention Loops
- Average Order Value (AOV) Expansion
Digital Transformation
Refactoring conversion tracking, closing attribution loops, and migrating offline CRM signals to native pixels.
- Server-side GTM & Pixel CAPI Setup
- BigQuery Data Warehousing & Modeling
- Real-time MER & ROAS Dashboards
- Offline Conversion Sync Pipelines