Redirections in SEO
Redirections play an important role in SEO and it helps to offer great user experience in 2024. So let’s try to understand every corner of the same in detail from industry experts.
What is Redirection in SEO?
Redirections are one of the core concepts of SEO & user experience for any site in 2024. It refers to the practice of forwarding one web page to another web page. Meaning that non working pages offer bad experiences to users, so instead of maintaining such non working pages on site we can send our users to working pages with the help of redirections.
Types of Redirects
Broadly there are 2 Types of redirections available, such as:
- 301 Redirect (Permanent Redirect): It is the process of sending one user from one working/non working page to another page permanently.
- 302 Redirect (Temporary Redirect): It is the process of sending one user from one working/non working page to another page temporarily.
Best Practices for redirections
Take a look at a list of all best practices needed to follow when it comes to redirections in SEO.
- Update Internal Links: It is important to update all the internal links throughout your site to point to the new URL after we implement a redirect.
- Page Load Times: it is recommended to keep an eye on the redirected pages in terms of loading time. Redirects might slow down and cause page speed issues.
- Monitor Redirect Chains: we should regularly check for redirect chains, and address them promptly if identified.
How to Redirect from One to another Landing Page
Redirections can be done in multiple ways such as,
- Using 404 Redirections plugin( wordpress)
- 301 Rapid tables
- With the help of developer( if site is custom made)
Redirections in WordPress Using 404 Plugin
- Install and Activate the Plugin
- Navigate to Redirects
- Click on the new redirect
- Select the type of redirections either 301 or 302
- Add Old page and New page
- Click on redirect and it’s done
Conclusion
In our final words, Redirections play an important role in terms of SEO and can offer better user experience. So pay attention to the same and grab attention from search engines.
What do you think?
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