Google AdWords Interview Questions

Fresher Interviews Questions on Google Ads

What are Google Ads or Google Ad Words in 2025?

Google Ads or Google Ad words is an online advertising platform that allows business owners/freelancers or individuals to promote their products and services to their potential customers.

Using google ads we can reach customers via Google search, Maps, Youtube, Google News, Discovery and google partnered network.

What are the Benefits of Google Ads?

Google Ads have lot of benefits for businesses some of the are listed below:

• Targeted advertising: We can run ads to reach our target audience based on demographics, locations, devices, time of day, and what they type on google.
• Track performance: Google Ads provides detailed reports on your campaign performance. You can see who clicked on your ads, which keywords generated the most traffic, and how much it costs per lead.
• Budget controls: we can run ads based on our own budget criterias, there are no max or min budget limits.
• Local advertising: Irrespective of the local or global company you’re running anytype of company can run advertisements across google.
• Faster than SEO: Unlike SEO google ads can deliver business in just minutes. No need to wait for 3-6 months for results to come in.
• Leads or online Sales: sky is the only limit when it comes to generating leads or online sales, it is all about budget games.

What is the Difference Between Google Ads vs SEO?

• SEO: It is focused More on improving website organic ranking, long-term strategy can take months to see a rise and it is completely free of cost.
• SEM: SEM is a paid advertisement marketing strategy, since budget is involved it can quickly increase site traffic.

What is PPC?

PPC, also known as Pay Per Click, is an advertising model in which a company pays money to a publisher when their ad is clicked by a user.

What is a Campaign in Google Ads?

A campaign in google ads is an online advertisement activity that allows companies to promote their products or services on Google search results, websites, youtube, mobile apps, Google maps and Google discovery, and more..

What is Campaign Objective in Google Ads?

A Campaign Object in Google Ads is the ultimate goal you as an advertiser( company owner) wanted to achieve by running campaigns on Google Ad network.

Q7. Types of Campaign Objectives Available in Google Ads?

There are a Total 8 Campaign Types Available in Google Ads Dashboard such as,

• Sales Campaign
• Lead Generation Campaign
• Website Traffic Campaign
• Product and Brand Consideration
• Brand Awareness and Reach
• App Promotion
• Local Store visit and Promotions
• Campaign without Goal Guidance

Based on business needs, companies can choose between any of the above mentioned objectives to fulfill their needs.

What is the Sales Objective in Google Ads?

One of the core marketing objectives inside Google Ads dashboard helps businesses drive Online sales and business conversions for their products.

What is the Lead Generation Objective in Google Ads?

One of the core marketing objectives inside Google Ads dashboard helps businesses drive business enquiries in the form of form fills, direct call or online chats.

What is the Website Traffic Goal in Google Ads?

One of the core marketing objectives inside Google Ads dashboard helps businesses drive more targeted audiences to visit company portfolios such as websites, blogs, or any other digital assets.

What is the Product and Brand Consideration Objective in Google Ads?

One of the core marketing objectives inside Google Ads dashboard helps businesses drive more targeted audiences to visit company portfolios such as websites, blogs, or any other digital assets.

So that customers can explore what services as a company we are offering services/products you’re offering to end users.

What is the Brand Awareness & Reach Objective in Google Ads?

One of the core marketing objectives inside Google Ads dashboard helps businesses drive more targeted audiences attention so that users will be aware of what service you’re offering.

What is the App Promotion Objective in Google Ads?

One of the core marketing objectives inside Google Ads dashboard helps businesses drive more app installs for your app which is available on either play store or App store.

What is the Local Store Visit Objective in Google Ads?

One of the core marketing objectives inside Google Ads dashboard helps businesses drive more Footfalls to happen to their local store. Ideal choice for companies who are running local business with physical stores.

What is the Campaign Goal without Guidance Objective in Google Ads?

One of the core marketing objectives inside Google Ads dashboard helps businesses to explore what features that google ads offer for companies or if you don’t have any clear goal in mind but still want to promote your brand on google products.

What is Campaign Type?

A campaign Type is an ad placement network inside google ads dashboard that helps business owners to decide on where they want to place the ads with Google.

Types of Campaign Types in Google Ads?

There are a total 6 Standard Campaign Types available in Google Ads Dashboard such as,

• Google Search
• Performance Max
• Display
• Shopping
• Video
• Discovery

What is Search Campaign Type?

Google search campaign types allows advertisers( company owners) to place their ads in google search results such as on the top of SERP.

Ideal campaign for companies who wanted to target customers who are searching some queries on Google search.

What is the Performance Max Campaign type?

Performance max campaign type allows advertisers to run ads across all google products such as search, maps, youtube, display, discovery and others. An ideal campaign type for companies who are looking for more conversions across all Google networks.

What is the Display Campaign type?

Display Campaign type allows business owners to place their ads in Google Adsense partnership sites. Google has almost 3 million partnership sites to place your ad.

What is the Shopping Campaign type?

Shopping Campaign type allows advertisers to place their ads in Google Shopping Feed such as on the top of the SERP Shopping feed.

Ideal campaign type for online shopping companies who wanted to increase online sales for their shopping websites.

What is the Video Campaign type?

Video Campaign allows advertisers to place their ads in Youtube and other connected TVs.

What is the Discovery Campaign type?

Discovery Campaign type allows advertisers to place their ads that appear in google’s feeds on the Youtube app, the Google app, and the Gmail app.

What is Target Audience or Audience Manager?

Target audience is one of the core functions of google ads audience manager tool. It helps to target a specific group of people you want to reach with your ad campaigns.

What types of Audience Targeting are available in Google Ads?

There are 3 types of target audience options available inside google ads dashboard such as:

• Custom audience
• Your data segments
• Combined audience

What is Custom Audience Targeting?

Custom audience Targeting in Google Ads helps business owners to target users based on their interests, behaviors, and other characteristics.

What is Your Data Segment?

Your data segments targeting allow business owners to target audiences which include collections of website visitors or app users gathered by snippets of code added to your site or app.

Which means your existing audience is already aware about your company via either website, app, youtube channel, or any offline activity.

What is Combined Audience?

Combined audience targeting is a feature inside Google ads dashboard that allows businesses to create custom audience combinations by combining multiple audience attributes, such as demographics, affinities, and in-market audiences.

What It means is, you can club your custom audience(new audience) and existing audience together and run campaigns across.

Google Ads Fundamental Interview Questions in 2025

What is the Budget and explain types of Budgets?

Budget inside Google ads dashboard is the amount you wanted to spend on the Campaign.

Broadly there are 2 types of budgeting options are available such as:

• Daily Budget
• Lifetime Budgets

What is the Daily Budget in Google Ads?

A daily budget inside google ads dashboard is the average amount that you set for each ad campaign on a per-day basis. It indicates how much you are comfortable to spend each day for your ad campaign.

What is the Total Budget in Google Ads?

A total budget inside google ads dashboard is the average amount that you set for each ad campaign on an overall basis. It indicates how much you are comfortable to spend overall for your ad campaign.

What are impressions?

An impression is one of the performance metrics to consider when we run a campaign.An impression indicates how many times your ad has been seen by your target audience on what particular time frame.

Example: Each time your ad campaign appears or viewed on Google or the Google Network, it’s counted as one impression.

What is Reach?

reach is one of the performance metrics to consider when we run a campaign. Reach indicates how many users saw your ads in a particular time frame. It means after spending a certain amount for google ads how many users saw your ad.

What is the difference between Reach vs Impression?

Reach means how many users saw your ad and impressions means how many times users saw your ad. So it is views vs no of people who saw your ad.

What are Clicks and Invalid Clicks?

Clicks means how many people clicked on your ad after they watched and invalid click means how many wrong clicks or invalid clicks you receive. In most of the cases invalid clicks are counted when the same user clicks on your multiple times.

What is CPC?

CPC Stands for Cost per click, it is one of the ad performance indicators that gives you data about how much you are spending for each ad click. It means how much money is being spent for each click on your ad.

Formula to Calculate CPC= Budget Spend/No.of Clicks

What is CPM?

CPM generally stands for cost per mile or Cost per 1000 impressions. What it means is how much money we are spending to reach 1000 impressions.

Formula to Calculate CPM= Amount spend/No.of Impressions

What is VCPM

vCPM stands for viewable cost per mille, it is one of the performance metrics considered per thousand viewable impressions. It is one of the best ways to get to know how many actual people see your ad for at least 5-15 seconds.

Formula to calculate vCPM = Total Spend / ((Total impressions and % in-view) / 1000)

What is CPV

CPV stands for cost per view, It means how much money we are spending to get a view across platforms.

Formula to calculate CPV = Total Spend/ Total Views Received

What is CTR?

CTR Stands for Click through rate, it Indicates how many user clicks on your ad once they see it.

Formula to calculate CTR = Total Clicks/ Total Impressions received

What is ROAS?

ROAS stands for return on ad spend, it is one of the Ad performance metrics that measures effectiveness of your ad campaigns.

Formula to Calculate ROAS = Revenue From ads / Cost of ads

What is the Quality Score and how is it calculated?

Quality Score is one of the Performance metrics when it comes to Google search Ads. it measures how well your ads are performing and how relevant ads you are running based on the website you’ve created.

Quality score ranges from 1–10 , if you get above 7 it means your ads are relevant to keywords that you’re bidding for in most of the cases.

What is an Ad Group in Google Ads?

An ad group is a collection of ads that share similar targets and are organized by a common theme.

It means you can segment ads based on the service you’re offering, for instance you’re running a construction company and you would like to sell 1BHK, 2BHK and 3BHK separately. By creating 3 separate 3 ad groups and targeting them separately is possible through Ad groups approach.

What is RSA( Responsive search ads)?

RSA Stands for Responsive search ads, these will let you create an ad that adapts to show more relevant messages to your customers.

It means we can input how our ads should look by entering multiple headlines and descriptions. Later Google Ads tests different combinations and learns which combinations perform best.

What is DSA( Dynamic Search Ads)?

DSA Stands for Dynamic Search Ads, they are a type of Google ad that will generate ads automatically based on your official website’s content to match user search queries.

What is Bidding in Google Ads?

Bidding stands for how you would like to spend and what is the most desirable action that you’re expecting from running a campaign across.

ypes of Bidding Strategies in Google Ads?

There are two Types of Bidding Strategies available in Google Ads such as,

• Automated Bidding Strategy
• Manual Bidding Strategies

What is an Automated Bidding Strategy?

An automatic bidding strategy is one of the Core bid strategies that automatically sets bids for your ad Campaigns. Meaning that google will decide where to how much and it will try to deliver maximum output possible.

What is a Manual Bidding Strategy?

Manual Bidding strategy is another core bid strategy in google ads where advertiser has to manually set bids for their ads campaign.

Types of Automated Bidding Strategies in Google Ads?

There are a total 4 Bidding strategies available in Automated bidding such as,

• Maximize clicks
• Maximize conversion
• Maximize conversion value
• Target Impression share

What is the Maximize click bid strategy?

As the name suggests this bidding strategy will deliver the maximum clicks possible for those with your allocated budgets.

What is the Maximize Conversion bid strategy?

As the name suggests this bidding strategy will deliver the maximum conversions possible for those with your allocated budgets.

What is the Maximize Conversion Value strategy?

As the name suggests this bidding strategy will deliver the maximum conversion value possible for those with your allocated budgets.

What is the Maximize Target Impression Share strategy?

As the name suggests this bidding strategy will deliver the maximum impressions for your ads possible for those with your allocated budgets.

What is CPI in Google Ads?

CPI Stands for Cost per install, it is one of the Core bidding strategies for App Campaigns where advertisers can decide how much money they want to pay for each time an app is installed i.e cost for app download.

What is Target CPA?

CPA Stands for Cost Per Acquisition, meaning that what is the cost you wanted to pay to google ads when one acquisition is happening via Google ads.

What is Ad Rotation?

Ad Rotation is one of the Ad campaign boosting mechanisms that helps advertisers to boost or rotate ads indefinitely. Google will automatically identify the best performing ad and try to boost it without any extra hustles.

What are Ad Schedules?

As the name suggests, ad schedules is one of the scheduling options that help advertisers to schedule when and What time to what time an ad should Run and when it should auto turn off on any specific day.

What is Campaign URL?

A Campaign URL is a Trackable URL which helps businesses to track the user source in your Google analytics dashboard or any other dashboards. Using this campaign URL we can easily identify which user came from which campaign, platform, and medium.

Example of Campaign URL:

{lpurl}?utm_source=google-ads&utm;_campaign={_campaignname}&utm;_agid={adgroupid}&utm;_term={keyword}&creative;={creative}&device;={device}&placement;={placement}

What is Keyword and Types of Keywords in Google Ads?

A keyword is a word, phrase or a question that the user enters in the search bar of google search bar.

There are a total of 3 Keyword Match types such as,

• Broad Match Keywords
• Phrase match Keywords
• Exact Match Keywords

What are Broad Match Keywords?

A Broad Match keyword is one of the keyword type options available to target users that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics.

Note: Ads May show on searches that is related to your Keyword

What are Phrase Match Keywords?

Phrase match is a keyword matching option whereby Google matches your ad only against keywords that include a phrase you designate.

Note: Ads May show on searches that include meaning of your Keyword

What are Exact Match Keywords?

An Exact Match keyword is a Google keyword match type that allows you to show your ad when a searcher types the exact word or phrase you are bidding on.

Note: Ads May show on searches that have the same meaning as your Keyword.

What is Final URL?

As the name indicates, the final URL is the link that the user can navigate after they engage with your ad campaign.

What is Display Path?

A display Path is the short URL that displays next to the Banner of your Ad campaign.

What are Headlines and Explain?

Headlines are nothing but big titles that appear at the top of your ad.

Some of the guidelines of headlines are

• 30 character limit only
• Up to 15 Headlines we can use
• Use more eye catchy headlines

What are Description and Explain?

Your ad’s description appears below the display URL, also called as meta descriptions of your ad.

Some of the guidelines of headlines are

• 90 character limit only
• Up to 4 Headlines we can use
• Use more eye catchy headlines

What is Extension and Explain Types of Extension?

Extensions are the additional information of your ad, giving people more reasons to choose your business These may increase an ad’s clickthrough rate.

Explain the Types of Ad Extensions Available in Google Ads?

There are a Total 8 Ad Extensions are Available in Google Ads such as,

• Sitelink Extension
• Callout Extension
• Call Extension
• App Extension
• Structured Snippet Extensions
• Lead form Extensions
• Price Extensions
• Promotion Extensions

What is Sitelink Extension?

Sitelink extensions allow advertisers to add more related pages of your site as sitelinks.

What is Callout Extension?

It allows advertisers to add more text to your ad to spotlight free shipping, discounts, price matching and more.

What is Call Extension?

Call extensions is an extension that Enables advertisers to add phone numbers to your ads, which can significantly increase clickthrough rates.

What is App Extension?

App extensions is an Extension That allows advertisers to link to your mobile or tablet app from your text ads. People click either on your ad headline to go to your site, or on the link to your app.

What are Structured snippets extensions?

Structured snippets are the extensions Enable Advertisers to highlight specific aspects of your products and services. This Ad extension can increase ad performance by giving people more reasons to click.

What are leadform Extensions?

Lead form extensions are aimed to generate leads by letting people submit their information in a form directly in your ad. Meaning that users don’t need to go to your site to fill the Form they are able to fill the details in the form after clicking on the ad in search results.

What are Price Extensions?

Price Extensions are the extensions that enable advertisers to display your products or services, along with their corresponding prices, to searchers.

What are Promotion extensions?

Promotion extensions are the extensions that can add more value to your Search Network text ads by highlighting your sales and promotions for people that are searching for the best deals your business has to offer.

What is a Performance Planner in Google Ads?

A Performance Planner is a sub tool available in Google Ad network that Allows advertisers to create plans for their advertising spend and assess how changes to campaigns might affect key metrics and overall performance.

What is the Keyword Planner Tool in Google Ads?

A Keyword Planner is a sub tool inside Google Ad Network that helps advertisers to perform research on your Search campaigns. Meaning that using this Tool you are able to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

What is a Reach Planner in Google Ads?

A Reach planner is a campaign planning tool designed to accurately plan for reach-based video campaigns across YouTube and video partners sites and apps.

What are Negative Keywords in Google Ads?

Negative Keywords are the Keywords which you don’t want to run your search ads. Meaning that these are the type of keywords that prevent your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase.

What are Conversions in Google Ads?

A Conversion is a KPI in Google Ads that indicates the number of actions users are taking with your ads. These are the actions that’s counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business.